When you look at growing your business online, a website is only one small piece of the puzzle. But it is a very important piece. About 90% of the time, the business owner or manager who is asking us to create a website, can’t answer one simple question.
Why do you want a website?
Believe it or not, a website alone will not produce results for a business. About 20+ years ago it was possible to just create a website, throw it up on the internet and expect to get some new leads. But those days are long gone. With over one billion websites online today, it’s impossible for someone to find you without some type of work or investment into marketing & branding. However for those very important items to work, your website design and functionality has to be perfect.
When we start thinking about the design of a website, many factors play into our design concepts. We have to consider that every business is different and therefore every website is different. From the customers they serve, the product or service they sell, and the process they use to make or close a sale. Each of these, factors into the design of a website, meaning that there is no magic “One Size Fits All” when it comes to web design.
Designing a website that is unique to your business, talks directly to your users, and influence the users to take action on your site, starts with “Discovery”. Discovery is a series of meetings where we dive deep into your business and get a better understanding of your business, your customers, your market, and your competition.
Your website should provide a very positive experience for your user, from the navigation of the site to the ease of use getting to the information they are looking for. Making sure the content speaks to the user rather than about your business is very important. In today’s world, over 40% of all website traffic comes from mobile devices. So ensuring that your website produces this positive experience across all platforms is extremely important.
When we put a website design together, we look at the end goal. For example, let’s say that the end goal for your website is to capture a new lead for your business. Then the best course of action (tactic), is to create a lead capture system. There are many ways to do this, but one of the most effective is to offer your user something of value in return for their information. When we say “something of value” we mean, what your user really wants. What can we provide them for free to get them to take action and submit their information?
Often times you have probably seen the little box on a site that asks for your email address and in return you will receive an eBook, a coupon, or a pdf document with information about how to fix a problem you are having. This is a lead capture system. Now this is just one example. We can design a site to capture leads or influence a purchase or both.
The functionality of a website is also very important when we start the design process. There are so many different types of functionalities from, eCommerce, membership sites, client portals, investor portals, employee / staff portals, training environments and much more. In order for us to produce a website design for a business, we must be knowledgeable about what functionality the site must hold and how this functionality will affect the end user. This will influence the design concepts and tactics used when creating your website. Don’t waste another minute. Take action today and get started with your project. Let the team at MH Web Design help you design an effective website and help grow your business online.